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Brand Colour Analysis · 2026

The Most Popular Brand Colours Used by Companies in 2026

We analysed the brand colours of 189 subscription services to find out which colour families dominate — from streaming giants to software tools.

Dataset: 189 companies tracked in the WOW Save My Money preset library

Brands by Colour Family

Colours grouped by hue.

Blue
44 brands
Red
39 brands
Green
23 brands
Teal / Cyan
23 brands
Orange
17 brands
Black / Dark
15 brands
Purple
11 brands
Pink
8 brands
Yellow
5 brands
Grey
4 brands

Bars are proportional to the largest colour group. Dataset: 189 presets.

Which Brands Use Each Colour?

Click any card to see all brands in that colour family.

Blue

44 brands
1Password 1Password Admiral Admiral Advanced Ads Advanced Ads AGL AGL Aviva Aviva Bitwarden Bitwarden +38 more

Red

39 brands
Adobe Adobe Asia Registry Asia Registry Bear Bear AppleCare AppleCare Claude Claude Coles Coles +33 more

Green

23 brands
Channel 4 Channel 4 Deezer Deezer EnergyAustralia EnergyAustralia Evernote Evernote HelloFresh (UK) HelloFresh (UK) HelloFresh (AU) HelloFresh (AU) +17 more

Teal / Cyan

23 brands
Amazon Music Amazon Music AMC+ AMC+ AT&T AT&T BritBox BritBox Chat GPT Chat GPT Checkers Checkers +17 more

Orange

17 brands
Amazon Amazon Audible (UK) Audible (UK) Audible Audible Cloudflare Cloudflare Crunchyroll Crunchyroll discovery+ discovery+ +11 more

Black / Dark

15 brands
Blacknight Blacknight Cursor Cursor DAZN DAZN giffgaff giffgaff Hiscox Hiscox NEON NEON +9 more

Purple

11 brands
Anytime Fitness (UK) Anytime Fitness (UK) Anytime Fitness (AU) Anytime Fitness (AU) Binge Binge BT BT Dinnerly Dinnerly HBO Max HBO Max +5 more

Pink

8 brands
Admin Columns Admin Columns Checkmyfile Checkmyfile Fernwood Fitness Fernwood Fitness The Hoxton Mix The Hoxton Mix Octopus Energy Octopus Energy Scaleo Scaleo +2 more

Yellow

5 brands
Dropout Dropout ITV ITV MailChimp MailChimp Marley Spoon Marley Spoon Snapchat Snapchat

Grey

4 brands
Github Github iCloud iCloud Nespresso Nespresso Which Which

About This Data

This analysis is based on the brand colour presets used in the WOW Save My Money subscription tracker. Each brand in our preset library has a carefully chosen primary brand colour associated with it — typically the dominant colour from its logo or marketing identity.

To group similar colours together, each hex code is converted to the HSL (Hue, Saturation, Lightness) colour model. Colours are then classified into families based on their hue angle (0–360°), with special buckets for very dark colours (Black/Dark), very light colours (White/Light), and low-saturation colours (Grey).

The dataset covers 189 subscription services across categories including streaming, music, gaming, software, telecoms, fitness, and more — representing a broad cross-section of the brands people pay for regularly.

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